Are you an ambitious public relations student ready to turbo-charge your career?
Set yourself apart from your peers with our value-packed public relations internship programmes.
The best Public Relations internships in Cape Town?
Pursuing a public relations internship enables you to gain relevant, professional work experience whilst building up valuable examples of professional-quality work.
We collaborate with some of the leading PR agencies in Cape Town in which interns can gain experience in a fast paced, professional environment, as well as some amazing NGO’s in need of PR interns and communications assistance.
As an intern in this field you could be involved in; creating engaging content, building relationships with current or prospective clients, creating and distributing press releases, utilizing your host organisations social media channels, building media lists and databases, conducting market analysis research and coordinating and attending company events.
Read on for a full overview of the best PR internships in Africa
What Our Internship Clients Say
“You guys actually care and wanted to make sure I was getting the experience I actually came here for and I don’t think I would have gotten that kind of service from another agency.”
We have written a comprehensive overview of every aspect of choosing an internship in Cape Town. You can download it absolutely free here: DOWNLOAD FREE GUIDE
Free Download: Intern's Guide to Cape Town
We have written a comprehensive overview of every aspect of choosing an internship in Cape Town. You can download it absolutely free here:
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Public Relations Internship Key Skills:
- Social Media
- International awareness
- Attention to detail
- Time management
Academic & Career Benefits
- Boost your CV with professional, international work experience.
- Build a professional network of influential contacts.
- Challenge yourself and develop key skills needed to kick start your successful career in PR.
- Build an impressive portfolio of professional work.
- Develop relevant skills and expertise that graduate employers look for.
- Explore your strengths and passions and make more informed career decisions.
Ideal Internship Applicant
- Proficient in English.
- Excellent writing skills.
- Confident and good interpersonal skills.
- Gain experience in a fast paced professional environment.
- Discover where your passions and strengths lie.
- Intern at one of Cape Town’s leading PR agencies.
- Benefit from mentorship from experienced professionals in your field.
- Live and socialise with like-minded people looking for an adventure of a life time.
- Minimum age: 18
- Completed (or will have completed) A2-Levels or equivalent
- Minimum of 4 weeks duration, no maximum
- Not a resident of South Africa
Discover how your internship will help boost your career prospects.
Key Skills Developed Through Our Public Relations Internship
Interns will practice writing engaging content for marketing campaigns, press releases, articles, media pitches, positioning statements and blog posts. They will develop their writing skills and be required to create captivating and compelling content for a range of clients.
Interns will gain an insight into the importance of keeping up to date with current affairs and being knowledgeable about new markets. They will learn how to collect and analyse data and communicate their findings effectively. They will also learn how to translate their research findings into successful campaigns.
Interns will learn the importance of being able to communicate with a variety of people across different mediums including writing, on the phone, in person and via social media.
Interns will be trained in social media management and how to use each platform to its fullest potential. They will gain experience using Twitter, Facebook, Instagram, Pintrest, Google+ and LinkedIn.
Interns will have the chance to develop and demonstrate their creativity in their writing, promotion of the company and collaboration with clients. They will have to communicate their ideas effectively and tailor their work to the specific needs of their target audience.
Attention to detail
Interns will be required to proof read, fact check and edit articles, blog posts, press releases and media statements.
Interns will develop their task management skills and learn how to prioritize projects and meet tight deadlines. They will also assist with multiple clients at one time and their organisation skills will be honed.
Interns will gain an insight into the importance of having a multicultural perspective in PR. Interns will learn to recognise and appreciate cultural differences and know how to adjust PR campaigns accordingly.
Interns will develop a basic understanding of search engine optimization and they will learn how to use it in their writing and in the editing of articles and blogs.
Typical 8 Week Public Relations Internship
Internship Week 1
Arrival & orientation. Introduction to Cape Town, your accommodation and your internship host organisation and colleagues.
Internship Week 2
Get stuck into your public relations internship placement and establish yourself with your organisation. Come to our free social events.
Internship Week 3
Enjoy a great work-life balance, getting out and about to see the sites alongside working hard on your internship.
Internship Week 4
Pick up more responsibility in your internship as you prove your capability. Enjoy regular activities in Cape Town outside of work. Come to another social!
Internship Week 5
Now you’re flying (metaphorically) at work, you’ll be more and more autonomous. Expect to pick up even more challenges!
Internship Week 6
Internship is going swimmingly, now go and do something crazy like swimming with some great white sharks or abseiling off of a mountain.
Internship Week 7
Regularly enjoy the benefits of Cape Town and at work, gather materials needed for portfolio (e.g. references from us and provider).
Internship Week 8
Putting the finishing touches to your internship and gathering feedback from us and your internship provider for use in your academic / career portfolio. Finalise paperwork for university (if needed) and debrief.
Leave a Changed Person
Leave with the satisfaction of having helped a Cape Town public relations company, with building experience and lifelong friendships.
Now share it with the world!
* We will endeavor to deliver experiences similar to this to each one of our interns but please note that the work experience you gain will largely depend on your personal proactiveness and the internship organisation that you select.
Public Relations Internships Frequently Asked Questions
What type of work will I be doing for my internship?
This depends on your internship organisation and their current projects and clients. PR interns can expect to be involved in some of the following tasks; drafting press releases, social media management, SEO, writing articles, meeting with clients, writing blog posts, conducting market research, creating media pitches and assisting with administrative tasks.
What will I get at the end of my internship?
We will provide you with a certificate of participation and you will also receive a reference letter from your internship supervisor at your host organisation which you can use for future job interviews.
Do I need to be enrolled in school or university to do this internship?
No you do not. Bridging Gaps Programmes are suitable for people looking for Gap Year opportunities abroad, post-graduate international work experience and meaningful career breaks. They are also ideal for university students looking to gain academic credit.
Can I work at more than one organisation during my time in Cape Town?
Usually we limit our placement search to one organisation for you because it is more beneficial to yourself and the organisation if you only commit to one place. We find that the longer our participants stay at their placement, the more they learn and gain from the experience. However, if you are planning on staying in Cape Town for over 6 months, then we can explore more than one option for you. Also, we can facilitate weekend volunteering opportunities for anyone who is interested.
Is there a chance of being offered a paid position at the end of my internship?
This very much depends on how you perform during your internship and your internship company itself. In the past we have had one or two interns who have been offered permanent positions in their internship organisation so if you make a great impression, this could be you! Many of the companies we work with do not have the resources to be able to employ people in paid positions though so there is no guarantee of this happening.
Discover how your internship will help boost your job prospects.
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